Music video is an excellent promotional tool for bands or other music projects because with music videos, the public will be presented with various illustrations of songs. Indeed through this music video, the audience not only relies on the sense of hearing but also on visual.
Music videos can even be used as a tool to describe the contents of song messages or song illustrations into moving pictures. But of course not only that, music videos become a new medium that cannot be separated from audio to develop copyrighted works.
Many music projects that seem to compete through the uniqueness of music videos, various music videos have been born and recorded in the world music catalog. Starting from the form of live performance, film, to animation.
Daft Punk – One More Time
This animated music video is viral and quite phenomenal, in the early 2000s, Daft Punk invited Kazuhisa Takenouchi to work on one of Daft Punk’s best singles of all time, “One More Time.” Kazuhisa Takenouchi has also worked on many anime films and inserted hidden and continuous stories in other Daft Punk music videos, such as “Digital Love” or “Aerodynamic” and “Harder, Better, Faster, Stronger.”
What makes Daft Punk’s music video became phenomenal was from the duo costumed with futuristic robotic form, to the modern life of urban cities activities, like casino or drinking at the pub. Their hits bring the nuance where you can relax in the night bar while you were listening to their music. Feel the horizon!
The Killers – Miss Atomic Bomb
This animated video created by Warren Fu is an animation that presents live-action, while Warren Fu also invites the audience to witness a story about love and life. Warren Fu not only worked on the video “Miss Atomic Bomb” only for The Killers but before that, he was involved in the music video “Runaways.”
Tame Impala – Feel Like We Only Go Backwards
One of Tame Impala’s best singles finally made a form of a music video, of course, in the form of animation. Becky Sloan and Joseph Pelling created the video that is more offensive to the realm of video art. It has also been mentioned that this animated video is reminiscent of The White Stripes ‘Seven Nation Army’ and Peter Gabriel’s “Sledgehammer.” However, Becky and Joseph perfectly brought the audience into the other “Feels Like We Only Go Backwards” atmosphere.
Smashing Pumpkins – Tonight, Tonight
Smashing Pumpkins video entitled “Tonight, Tonight” animated version was created by a married couple, Jonathan Dayton and Valerie Faris. The duo couple has proven successful with his music video work for R.E.M and even Paula Abdul. Not only that, but they also have done “A Trip to the Moon” and “Little Miss Sunshine.” So with their involvement in the song “Tonight, Tonight,” it could be that Smashing Pumpkins has the best music videos of all time.